Terms of Service

1. Agreement to these Terms

These Terms of Service ("Terms") are a binding agreement between you and dgMotion Mobile, doing business as Novou ("Novou", "we", "us"), the operator of the Novou mobile application and the novou.app website (together, the "Service").

By downloading, accessing, or using the Service, you agree to these Terms and to our Privacy Policy, which explains how we handle your data. If you do not agree, do not use the Service.

2. Eligibility

You must be at least 13 years old to use the Service. If you are under the age of majority where you live (18 in most places), you may only use the Service with the consent and supervision of a parent or legal guardian who agrees to these Terms on your behalf. The Service is not directed at children under 13.

To purchase a subscription you must be legally able to enter into a contract and have a valid Apple Account.

3. The Service

Novou lets you upload a photo of a room, choose a style and a budget, and receive:

• an AI-generated design render — a visualization of how your room could look; and
• a shopping list of real products from third-party retailers, selected to approximate the items in the render within your budget.

The Service analyzes your photo to check it shows a room and to understand its layout, style, and contents. Photos that don't appear to show an interior space may be rejected without producing a design.

We are constantly improving the Service, and features, styles, supported retailers, and markets may change over time.

4. Accounts

Novou creates an anonymous account for you automatically when you first use the app — no email or password is required. Your designs, wishlist, and preferences are tied to that account on your device.

• Because the account is anonymous and device-bound, deleting the app or losing your device may permanently disconnect you from your account and its content. We may be unable to recover an anonymous account.
• You are responsible for activity that occurs through your device and account.
• You can delete your account and associated data at any time in Profile → Delete account. Deletion is permanent. See our Privacy Policy for details.

5. Subscriptions, billing & design allowances

5.1 Plans and billing through Apple

Generating designs requires a paid subscription ("Novou Pro"). Subscriptions are purchased as in-app purchases through Apple. The available plans, current prices, and what each plan includes are always shown on the purchase screen before you subscribe.

For all auto-renewing subscriptions:

• Payment is charged to your Apple Account at confirmation of purchase.
• Your subscription renews automatically unless you cancel at least 24 hours before the end of the current billing period. Your Apple Account is charged for renewal within 24 hours before the current period ends.
• You can manage or cancel your subscription at any time in your device settings: Settings → [your name] → Subscriptions, or via the Manage Subscription option in the app's Profile tab. Deleting the app does not cancel a subscription.
• If you cancel, you keep access until the end of the period you already paid for; you are not refunded for the remainder of the period.

5.2 Design allowances (credits)

Each plan includes a design allowance — the number of room designs you can generate per period, as shown on the purchase screen and in Profile → Subscription. Allowances reset at the start of each allowance period (for example, weekly plans reset weekly; annual plans include a monthly allowance that resets monthly). Unused designs do not roll over to the next period and have no cash value.

• If a generation fails for technical reasons, it is not counted against your allowance.
• Allowances are for your personal use. Creating multiple accounts, automating requests, or otherwise circumventing allowances or rate limits is prohibited.
• We may reasonably adjust allowances for future billing periods; material changes will be communicated in advance.

5.3 Free preview

We may offer a limited free preview (for example, one sample design during onboarding). Free previews are one-time, per device, may differ from paid results, and may be changed or withdrawn at any time.

5.4 Price changes and refunds

If a subscription price increases, Apple will notify you in advance and, where required, ask for your consent before charging the new price. Purchases are processed by Apple, and refunds are handled by Apple under its rules — you can request one at reportaproblem.apple.com. We do not process payments and cannot issue App Store refunds directly.

6. Your photos & content

6.1 You own your photos

You retain all rights you hold in the photos you upload. We do not claim ownership of them.

6.2 License to us

So that we can operate the Service, you grant us a worldwide, non-exclusive, royalty-free license to host, store, reproduce, modify, and process your photos, and to transmit them to the third-party AI providers we use — solely to provide and operate the Service for you (including generating your designs, building your shopping list, storing your design history, and preventing abuse). This license ends when you delete the relevant content or your account, except for limited retention described in our Privacy Policy. We do not use your photos for advertising, do not sell them, and do not use them to train our own AI models.

6.3 Your responsibilities

• Only upload photos you have the right to use — for example, photos of your own home or of spaces you are authorized to photograph.
• Avoid uploading photos that include identifiable people. If a photo does include someone, you are responsible for having their consent.
• Do not upload unlawful, infringing, or offensive content.

7. AI-generated designs

Subject to these Terms and to the extent we hold any rights in them, we assign to you the rights in the design renders generated for you. You may use your renders for personal purposes, including sharing them.

Because designs are produced by AI, you acknowledge that:

• Renders are conceptual visualizations, not photographs of achievable results. They may contain inaccuracies, distortions, or items that do not exist as real products.
• Similar or identical outputs may be generated for other users; we cannot guarantee uniqueness.
• The products on your shopping list are real-world approximations of the items shown in the render — they will not match the render exactly in appearance, dimensions, or price.
• Renders do not account for structural, electrical, plumbing, safety, or building-code constraints of your actual space.

8. Shopping lists, retailers & affiliate links

8.1 We are not the seller

Products on your shopping list are sold by independent third-party retailers (for example Amazon, Wayfair, Target, or Mercado Livre, depending on your market). When you tap a product, you leave Novou and any purchase you make is a transaction between you and that retailer, governed by the retailer's own terms, prices, shipping, and return policies. We are not a party to that transaction and are not responsible for the products, their availability, delivery, quality, or safety. Product issues, returns, and refunds must be handled with the retailer.

8.2 Affiliate disclosure

8.3 Prices and availability

Prices, availability, and product details shown in the app are retrieved from third-party sources at generation time and may be outdated or inaccurate by the time you visit the retailer. The price and terms shown on the retailer's site at checkout are the ones that apply. Budget totals in the app are estimates and typically exclude shipping, taxes, and assembly.

9. No professional advice

Novou provides design inspiration, not professional services. Nothing in the Service is architectural, engineering, construction, electrical, safety, or financial advice. Before making changes to your space or significant purchases, verify measurements, fit, and suitability yourself, and consult qualified professionals where appropriate (for example, for anything structural or electrical).

10. Acceptable use

You agree not to:

• use the Service for any unlawful purpose or in violation of these Terms;
• upload content that infringes others' rights, contains identifiable people without consent, or is abusive, hateful, or sexually explicit;
• attempt to generate harmful, deceptive, or unlawful content;
• reverse engineer, decompile, or attempt to extract the source code, models, or prompts of the Service;
• access the Service through automated means (bots, scrapers, scripts) or interfere with its operation;
• circumvent, or attempt to circumvent, subscription requirements, design allowances, rate limits, or anti-fraud measures — including by creating multiple accounts;
• resell, sublicense, or offer the Service (or bulk outputs of it) to third parties as your own service.

11. Our intellectual property

The Service — including the app, website, software, design, branding, text, and graphics (but excluding your photos and your renders) — is owned by us or our licensors and is protected by intellectual-property laws. We grant you a limited, non-exclusive, non-transferable, revocable license to use the app on Apple-branded devices that you own or control, for your personal, non-commercial use, in accordance with these Terms and the App Store Terms of Service. Contact us if you are interested in commercial use.

12. Apple App Store terms

These Terms are between you and us, not with Apple Inc. ("Apple"). The following additional terms apply to the iOS app:

• Apple is not responsible for the app or its content, and has no obligation to provide maintenance or support for it.
• In the event the app fails to conform to an applicable warranty, you may notify Apple, and Apple will refund the purchase price of the app (if any) to you. To the maximum extent permitted by law, Apple has no other warranty obligation with respect to the app.
• Apple is not responsible for addressing any claims by you or a third party relating to the app, including product-liability claims, claims that the app fails to conform to legal or regulatory requirements, and consumer-protection or similar claims.
• In the event of a third-party claim that the app infringes intellectual-property rights, we — not Apple — are responsible for the investigation, defense, settlement, and discharge of such claim to the extent required by these Terms.
• You represent that you are not located in a country subject to a U.S. Government embargo or designated as a "terrorist supporting" country, and that you are not on any U.S. Government list of prohibited or restricted parties.
• You must comply with applicable third-party terms (for example, your wireless data agreement) when using the app.
• Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.

13. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE; THAT DESIGNS WILL MEET YOUR EXPECTATIONS; OR THAT PRODUCT INFORMATION WILL BE ACCURATE, COMPLETE, OR CURRENT.

Some jurisdictions do not allow the exclusion of certain warranties, so some of the above exclusions may not apply to you. Nothing in these Terms limits mandatory consumer rights under the laws of your country of residence (including, for consumers in Brazil, rights under the Consumer Protection Code — Código de Defesa do Consumidor).

14. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING FROM OR RELATED TO YOUR USE OF THE SERVICE — INCLUDING PURCHASES YOU MAKE FROM THIRD-PARTY RETAILERS AND DECISIONS YOU MAKE BASED ON AI-GENERATED DESIGNS.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID US THROUGH THE SERVICE IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) US$50.

Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law (such as liability for fraud, or for death or personal injury caused by negligence).

15. Indemnification

You agree to indemnify and hold us harmless from claims, damages, and expenses (including reasonable attorneys' fees) arising out of your violation of these Terms, your content (including photos you upload), or your misuse of the Service, except to the extent caused by our own breach of these Terms.

16. Termination

You may stop using the Service at any time and may delete your account in the app. We may suspend or terminate your access if you materially breach these Terms (for example, abuse, fraud, or circumvention of limits), if required by law, or if we discontinue the Service. Where practicable, we will give you reasonable notice. Termination does not entitle you to a refund of amounts already paid, except where required by law or by Apple's refund policies. Sections that by their nature should survive termination (including Sections 6–9 and 13–19) survive.

17. Changes to the Service or these Terms

We may update these Terms from time to time — for example, when we add features or markets. If we make material changes, we will notify you through the app or the website before they take effect. The "Last updated" date at the top shows the current version. Continuing to use the Service after changes take effect means you accept the updated Terms; if you don't agree, stop using the Service and cancel any active subscription.

18. Governing law & disputes

These Terms are governed by the laws of the Federative Republic of Brazil, without regard to conflict-of-law rules. Subject to any mandatory consumer-protection laws and jurisdiction rules, disputes will be resolved by the competent courts of the State of São Paulo, Brazil. If you are a consumer, you keep the benefit of any mandatory consumer-protection laws and jurisdiction rules of your country of residence; consumers in Brazil may bring disputes in the courts of their domicile.

Before starting any formal proceeding, please contact us at [email protected] — most issues can be resolved quickly and informally.

19. General provisions

• Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and us regarding the Service.
• Severability. If any provision is found unenforceable, the rest remains in effect.
• No waiver. Our failure to enforce a provision is not a waiver of it.
• Assignment. You may not assign these Terms; we may assign them in connection with a merger, acquisition, or sale of assets.
• Language. These Terms may be made available in other languages for convenience; translations have equal standing where required by local law (including Brazil).

20. Contact

Novou is operated by dgMotion Mobile, State of São Paulo, Brazil.
Support and legal notices: [email protected]